Carolina Foothills' straightforward approach to CCC contributions yields unwavering support
Wednesday, February 21, 2018
Editor's note: In this monthly series, the Carolinas Credit Union League shines a light on credit unions that exceed expectations in their support of the Carolinas Capital Club.
Contributing close to $2,000 to the Carolinas Capital Club, Carolina Foothills Federal Credit Union was one of nine South Carolina member credit unions to exceed 100% of their Capital Club contribution goal in 2017 and over 200% of in 2016.
Carolina Foothills President and CEO Scott Weaver chatted with League PAC/Grassroots Specialist Maggie Ambrose about the approach that drives his credit union's outstanding support.
Maggie: Why do you believe it is important for a credit union with under 100 employees, such as Carolina Foothills, to be involved in advocacy efforts? How does the Capital Club play a role in advocacy efforts and participation at Carolina Foothills?
Scott: Our employees believe that they have to be active in advocating for credit unions or we may be legislated out of existence. The banks are always attacking our tax-exempt status and we can’t let their voice be louder than ours. Also, the formation of the CFPB has placed a tremendous burden on small credit unions and we must fight to gain relieve from “one size fits all” enforcement actions.
Maggie: How do you get employees on board to participate in the Capital Club? What is the message you share with them about PAC involvement?
Scott: We simply ask them to contribute and explain to them the importance of protecting our member from unfair legislation and attacks on our tax status.
Maggie: Out of all the various ways to participate and give to the PAC, which method have you found to work best for Carolina Foothills employees?
Scott: Payroll deduction has been, by far, the most effective method of gathering support.
Maggie: Is there a particular incentive you offer to employees who participate in the Capital Club?
Scott: We just emphasize the importance and ask for support, but it’s not enough to just ask them to do it. As a leader you have to lead by example, believe in it, and share that with all employees. It’s top-down involvement.
Maggie: Do you have any words of advice for credit unions who are struggling to get their employees involved in advocacy efforts, particularly the Capital Club?
Scott: I would say, get involved by supporting our cause. If you don’t there may not be a cause to support.
The Carolinas Capital Club supports credit unions' advocacy in North and South Carolina and in D.C. To learn more about the Carolinas Capital Club, please contact a member of our advocacy team.