Carolinas CU League leads by example, exceeding CCC contributions goal
Wednesday, January 31, 2018
Editor's note: In this monthly series, the Carolinas Credit Union League shines a light on credit unions that exceed expectations in their support of the Carolinas Capital Club.
Since introducing the Carolinas Capital Club just over three years ago, the Carolinas Credit Union League itself has exceeded expectations in contributing to the PAC. League staff donated $11,613 to the Carolinas Capital Club in 2017—1152% of their goal of $1,008.00, and 12% of total funds raised.
League PAC/Grassroots Specialist Maggie Ambrose sat down with League President and CEO John Radebaugh to ask why he believes the League should lead by example and set the stage for all member credit unions to be involved in the Carolinas Capital Club.
Maggie: With less than fifty employees, the League contributed almost $12,000.00 to the Carolinas Capital Club. To what do you attribute that success?
John: Well, Maggie, the League is the focal point of the credit union movement in the Carolinas. Each one of us on staff is passionate about participating in League initiatives regardless of the department responsible. We also are committed to our role as credit unions’ strongest advocate. The Carolinas Capital Club is a visible way to show our commitment, and as it took shape back in 2014 after formation of the new League, we knew as an organization that it would need everyone’s support. I’m proud of how enthusiastically our employees responded and it is no surprise to me that they remain committed today.
Maggie: Of the various contribution methods, which works best for League employees?
John: The majority of our employees choose payroll deduction for PAC contributions. We discuss the PAC and contribution options with each new employee within his or her first week at CCUL, and payroll deduction is the simplest method. We also challenge our employees to give at one of the levels of recognition. It is important for all League employees to participate in the PAC, and because of our unique and visible position as an association, we urge everyone to lead by example.
Maggie: You mentioned that the Carolinas came together in one league back in 2014. Has it been difficult for the Carolinas Capital Club to be seen as one entity serving both states?
John: Although we have great participation for the Carolinas Capital Club, there is room for improvement as we have yet to reach our goal of 150k. I do think it is important to note that even though the PAC is one entity, there are separate funds for North Carolina and South Carolina: the CUPAC of NC and the CUPAC of SC. This setup ensures that money given to the Carolinas Capital Club by North Carolinians is used to properly support elected officials in North Carolina, and the same for South Carolina. Participation by each state’s credit union advocates directly impacts how much we have available to support elected officials in that state. I can assure anyone considering a PAC contribution that theirs will be allocated appropriately.
Maggie: The League has several exciting Carolinas Capital Club initiatives for 2018. What should credit unions look forward to this year?
John: In addition to the League’s leadership in PAC participation, credit unions will see more of the Advocacy team as they get out in the field. I know the team is looking forward to recognizing some of our most involved credit unions in both states by hosting on-site breakfasts or lunches. We’re also celebrating #PACPride on the last Friday of each month.
I also understand that you will reach out personally to all member CEOs at the beginning of each month, offering reports of their credit unions’ PAC participation from the previous month and collaborating for increased PAC engagement. You, Billy, and Evelyn have been hard at work on ways to increase PAC engagement and awareness in 2018, and I can’t wait to see more credit unions achieve their Carolinas Capital Club goals this year.
The Carolinas Capital Club supports credit unions' advocacy in North and South Carolina and in D.C. To learn more about the Carolinas Capital Club, please contact a member of our advocacy team.