Beginning August 1, Invest in America will become Love My Credit Union Rewards
Tuesday, July 1, 2014
Invest in America was originally created in 2008 during the ﬁnancial crisis to support the U.S. Auto Industry, provide meaningful auto discounts to credit union members and to help credit unions gain auto loans.
Six years later, the program has grown to oﬀer many other exclusive discounts to credit union members, and it will continue to grow with new partners, enhanced technology and new marketing options. So the time is right to transition the program to Love My Credit Union Rewards.
On August 1, LoveMyCredit Union Rewards will introduce:
- A new consumer website
- Bundled shopping categories including: Auto, Home, Technology and Entertainment, Finance, Shopping and Invest in America
- Love to Shop, which replaces Shop America, with a new platform that will provide exclusive daily offers to bring members back more often
- New marketing materials to promote the overall rewards program, individual discounts and materials that support the bundled discount categories
To continue to show credit union support for U.S. based companies, Invest in America will still be displayed as a category on the website homepage, as well as the logo will appear on discounts that are from U. S. based companies.
More information will be posted in the partner center soon.
For more Invest in America news, see the latest IIA Newsletter here.