CCUL Headlines: Industry Insight

Motivate members and increase wallet share with Save to Win

Wednesday, April 3, 2019   (0 Comments)
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Healthy savings habits pay off

A credit union’s goal is to help members build wealth and live better lives, and a large part of financial wellness is good savings habits. While it’s important to educate everyone on the benefits of saving, it’s especially true with millennials and low-income consumers. Thankfully, there’s an easy way to incentivize savings in a fun and financially rewarding way — for both you and your members — with Save to Win®.

Save to Win is a prize-linked savings program that increases wallet share for your credit union and teaches members to build savings. It’s fun, easy and risk-free. Members establish a “Save to Win” savings account that automatically enters them into monthly and quarterly cash prize drawings every time they make a $25 deposit. They’ll build savings while earning chances to win something extra. It brings the thrill of the lottery without the risk.

Risk-free with big results

To date, the program has helped members save nearly $180 million and has awarded more than $2.4 million in prizes. Save to Win helps you score big with your most sought-after audience too, since millennials make up 33 percent of the program’s participants. Best of all, it’s fee-free for members at a minimal investment for you.

How else it benefits you:

  • Increases wallet share for your credit union
  • Builds member loyalty and financial education
  • Attracts millennials (they comprise 33% of program participation)
  • Easy implementation through turnkey marketing materials
  • Expands business through cross-selling opportunities
  • Allows control over interest rate and dollar caps
  • Provides media buzz

To learn how you can add value to your credit union through Save to Win, contact CCUL Director of Business Solutions Susan Allred at 800.822.8859, ext 417 or

Contact Us


323 West Jones Street
Suite 200
Raleigh, NC 27603

800-822-8859 Phone
919-573-0474 Fax


7440 Broad River Road
Irmo, SC 29063

PO Box 1787
Columbia, SC 29202

800-822-8859 Phone
803-732-4268 Fax