2017 East Coast Marketing Conference
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This conference is a joint effort of the CCUL and Virginia CU League, focusing on emerging and high-value topics chosen by and for credit union outreach professionals, plus opportunities for networking and idea sharing.

9/20/2017 to 9/22/2017
When: September 20-22, 2017
6:00 pm Sept. 20 to 4:00 pm Sept. 22
Where: Hilton Wilmington Riverside
301 North Water St.
Wilmington, North Carolina  28401
United States
Contact: Professional Development
800-822-8859, ext 419

Online registration is closed.
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The 2017 East Coast Marketing Conference, hosted by the Carolinas Credit Union League in partnership with the Virginia Credit Union League, will be in the Riverfront District of Wilmington, NC at the Hilton Wilmington Riverside. This two-day conference will focus on emerging and high-value topics with an agenda created by and for credit union marketing and business development professionals, plus opportunities for networking and idea sharing with credit union peers and exhibitors.


Our agenda is designed by marketers and business development professionals from diverse credit unions. This year, we're focused on:

  • Digital marketing strategy
  • Kicking up creativity
  • Growing wallet share
  • Deciphering data to create incredible member journeys
  • Tools and tactics for relevance in a crowded news environment
  • Strategy, marketing, and growth planning

See speaker and session details

Wed, Sept. 20

3:00 - 5:00 pm Registration/Check-In 
5:30 - 6:30 pm Hospitality/Sponsor Spotlight
Thurs, Sept 21


6:30 - 7:15 am

Deep Yoga on the Riverview Terrace (optional)
Sundeep Kapur

8:00 - 9:00 am Group Breakfast/Sponsor Spotlight

9:00 - 9:50 am

Winning Marketing and Sales Strategies via Digital and Social Media - Part I
Meredith Olmstead, Social Stairway

9:50 - 10:00 am

Winning Marketing and Sales Strategies via Digital and Social Media - Part II
Meredith Olmstead, Social Stairway

10:45 - 11:00 am Break/Sponsor Spotlight

11:00 am - 12 noon Deciphering Big Data to Create Incredible Member Journeys
Sundeep Kapur, Digital Strategist

12:00 - 1:15 pm Lunch/Sponsor Spotlight

1:15 - 2:15 pm

Kick Your Creativity Up a Notch!
Lori Kawulok, breakthru! consulting

2:15 - 2:30 pm Break/Sponsor Spotlight

2:30 - 3:30 pm Growing Share of Wallet With Existing Members
Sundeep Kapur, Digital Strategist

3:30 - 5:00 pm ECMC Exhibitor Reception

6:00 - 8:00 pm Optional Group Activity: Ghost Walking Tour
Fri, Sept 22

8:00 - 9:00 am Group Breakfast/Sponsor Spotlight

9:00 - 10:00 am

Ripped From the Headlines: Make Yourself Relevant
Samantha Strickland, The Pod

10:00 - 10:30 am

Networking Break/Hotel Checkout

10:30 - 11:30 am

A Pitch-Perfect Pitch
Lori Kawulok, breakthru! consulting

11:30 am - 12:30 pm

Incorporating Philosophy for Greater Impact
Kerri Smith, CUDE

12:30 - 1:30 pm Lunch/Sponsor Spotlight

1:30 - 2:30 pm

Let's Make a DEAL: A Proven Process for Getting Attention
Samantha Strickland, The Pod


Participant cost of $325 per person includes sessions, materials, refreshment breaks, Wednesday hospitality, and Thursday vendor reception. Optional Group Activity - Ghost Tour $12


See our East Coast Marketing Conference - Exhibitors/Vendors page for options and registration.


Hilton Wilmington Riverside
301 N. Water Street
Wilmington, NC 28401

The room rate for this conference is $155 per night. Please call 910-763-5900 and provide group code "CCR" to make your reservation or click here to reserve your room online. The deadline for reservations is Saturday, August 26. Rooms may sell out prior to the deadline, so reserve yours early.


Each cancellation received in writing via email or fax by September 16, 2017 is eligible for a refund of the amount paid minus a $75 administrative fee. Substitutions are accepted anytime prior to the event. For details on CCUL’s Cancellation & Refund Policies, click here.


Contact Us


1000 Saint Albans Drive
Suite 325
Raleigh, NC 27609

800-822-8859 Phone
919-573-0474 Fax


7440 Broad River Road
Irmo, SC 29063

PO Box 1787
Columbia, SC 29202

800-822-8859 Phone
803-732-4268 Fax