Midweek Mixer: Preparing for Marketing Success in a Post COVID-19 World
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5/27/2020
When: Wednesday, May 27, 2020
11:00 a.m. - 12:00 p.m.
Where: ZOOM
United States
Contact: Professional Development

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Preparing for Marketing Success in a Post COVID-19 World

The COVID-19 pandemic crisis has disrupted the economy, threatened people's physical health and financial livelihoods and upended their plans for the future. Fear of getting sick and overall uncertainty has elevated consumer anxiety and money concerns. Members need fewer buzz phrases and product promotions and more empathic listening, solutions, flexibility and hope. These are criteria for financial marketing success going forward - and they existed long before the pandemic ever started.

Key learning outcomes for this session include:

  • Identify types of consumer behaviors that are likely to change as a result of this crisis & how that will impact marketing.
  • Assess marketing tools that you may need to leave behind.
  • Learn to cultivate empathy and build trust.

Presenters: Joe Sullivan, Market Insights

About this session:

  • Create a free Zoom account here if you haven't already
  • Use this link to register for the session
  • Add the meeting to your calendar which includes access instructions
  • To enhance security, we're requiring a password to join
  • You'll receive the password in your confirmation email and calendar appointment

 

 

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