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Jeff Hardin

Department: Cooperative Initiatives
Title: Director of Cooperative Initiatives
Phone: 800-822-8859, ext 563

As Director of Cooperative Initiatives, Jeff works to build relationships and foster a strong sense of community among credit unions in the Carolinas, and to strengthen connections with other cooperatives throughout both states.

With years of experience in communications, Jeff also helps credit unions share the stories that make them unique in the financial services marketplace. In this role, he is author of the Seven Principles Blog and People, Not Profit, both on In addition, he works with credit unions to host Reality of Money events in North Carolina and South Carolina.

A proud Credit Union Development Educator (CUDE), Jeff works with a volunteer network of CUDEs in both states to raise awareness of and appreciation for the history, principles, and philosophy of credit unions and cooperatives. CUDEs work cooperatively to host the Principles and Philosophy Conference each year.