Truliant FCU's Life Improved campaign includes member video testimonials
Thursday, July 03, 2014
Posted by: Jeff Hardin
|Video segments in the 'Life Improved' series include Troy Knight, a new member who was recently discharged from the US Army. Troy was not only able to save money on a vehicle loan through the credit union, but also benefited from a personal credit review that helped him set personal financial goals.|
'Life Improved', the tag line for Truliant Federal Credit Union's new brand image, is not a mere slogan - it's the framework by which the cooperative demonstrates its value proposition. As part of the 'Life Improved' image, Truliant is inviting its members to share how the credit union has improved their financial situations in a series of video testimonials.
The four video segments include members at various life stages, and range from a new member to a member who has been with Truliant for more than 14 years. Each testimonial describes specific instances where the credit union assisted the member in a variety of ways.
"We share stories internally every day about the ways members’ lives are improved by a Truliant membership, but we also wanted to show it,” said Karen DeSalvo, chief marketing officer. "These videos demonstrate our ‘Life Improved’ brand by showing members who genuinely benefit financially from a membership with us."
Troy Knight, a member of Truliant for less than a year, benefited from the credit union's No Cost Credit Review. Knight shared the review "really gave me a better understanding of my personal credit situation." He noted that the comprehensive review was the basis of helping him understand where he needed to be in terms of his credit score, and how to establish goals.
Other segments include a married couple with four children - and $60,000 in credit card debt. Jacob Bishop noted that the credit union took the time to help the family get on top of the situation and improve their financial lives.
DeSalvo says that in addition to demonstrating the difference Truliant makes in the lives of its members, the videos share "the guidance we give individuals to help them persevere in difficult financial situations. Both are ways Truliant executes our mission to improve the quality of life of our members.”