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CCUL Headlines: Industry Insight

Permanence and change for your credit union

Tuesday, May 27, 2014   (0 Comments)
Posted by: Jeff Rendel, Rising Above Enterprises on CUinsight
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Your credit union’s planning session is as unique as the credit union itself. Shared, nevertheless, in many planning sessions is the ability to understand how your credit union remains true to its roots and philosophy while actively searching for changes relevant to your members’ lives. On one hand, your credit union desires to remain faithful to its beginnings; on the other hand, it must change in order to endure. Deliberating and establishing your credit union’s non-negotiables and where your credit union is receptive to change is a beneficial step in seeking to include permanence as you also pursue change.

As you begin to develop your agenda for this year’s planning session, consider asking these coupled questions of your board.

As we plan for the future, what doesn’t change; and what can change?

One board for a credit union that serves law enforcement professionals concluded that its field of membership continued to provide scores of opportunities for deeper relationships. Unchanged would be the set of professionals it sought to serve. What could change was the credit union’s reach into other parts of its state where it might serve other law enforcement professionals. Ultimately, the credit union remained true to its niche roots while growing to help sustain success.

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