Introducing CCUL: Communications experts reinforce league brand, messages
Thursday, March 20, 2014
VP PR & Communications
Director of Communications
Central to internal and external exchange, the communications experts at the Carolinas Credit Union League operate with a key goal in mind: helping multiple audiences within and beyond the association connect with its principles and messages through effective delivery and a consistent voice. It is a complex challenge, yet this dynamic duo—soon to become a trio—welcomes the everyday opportunity and interactions that result.
As vice president of public relations and communications for the Carolinas Credit Union League, Brandon Pugh is responsible for development and oversight of the organization’s branding, marketing, and communications strategy. In his fifteenth year of league service, Brandon is well positioned to do so for CCUL core functions including advocacy, compliance, professional development, cooperative and small credit union initiatives, and related entities such as the league service corporation, business partners, and vendors. He also is responsible for advancing media relations and public awareness of credit unions, CCUL social media and website strategies, e-communication methods, and support for the Carolinas Credit Union Foundation.
Brandon began as director of communications and public relations in January 2000, supporting the league’s transition into greater use of digital methods. He is past chairman of the National Youth Involvement Board (2008-2010), for which he also was regional coordinator, media manager, and vice chair, and he completed Credit Union Development Education Training in May 2009. Brandon also has been active with the SC Jump$tart Coalition, SC Diversity Council, and SC Department of Education Family and Consumer Sciences Advisory Council.
Having previously been a marketing consultant with Policy Management Systems Corporation in Blythewood, SC, Brandon holds a Bachelor of Arts in Journalism and Mass Communication from the University of South Carolina. He is a devoted family member, proponent of fitness, and dog owner.
Courtney Jackson is director of communications for the Carolinas Credit Union League, having been with the league since 2010. Based in the Columbia office, Courtney manages distribution of CCUL’s weekly newsletter, In the Loop, along with the league website, social media, and design work for all CCUL marketing materials. She also works closely within the organization on departmental objectives and e-communications, and is a liaison to CUaware and the evolving CUaware Protégé Competition for leadership development.
Courtney, whose creative work already has drawn a handful of awards from the American Association of Credit Union Leagues (AACUL), received her Bachelor of Science in Integrated Marketing Communications from Winthrop University in 2008 (Go Eagles!). In her free time, she enjoys traveling, painting, reading poetry, and performing with her sister as singing duo, Vintage Harmony.
CCUL Public Relations and Communications soon will add a communications specialist to support the department, with focus on writing, e-communications, and web administration.
The team welcomes input from all members on communications methods, invites credit unions to share their stories with CCUL via the carolinasleague.org website, and invites releases, news items, and other ideas at email@example.com.
"In the Loop” will be "Introducing CCUL” to you over the next couple of months through these weekly pieces.These introductions will share changes in staffing and services for credit unions provided by the Carolinas Credit Union League.