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CCUL Headlines: Releases

NC/SC leagues share a sneak peek of the new Carolinas Credit Union League

Friday, December 06, 2013  
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Columbia, SC and Raleigh, NC — Just weeks from becoming the Carolinas Credit Union League on January 1, 2014, the North Carolina Credit Union League and South Carolina Credit Union League are revealing the new organization’s brand identity through various social media platforms.

For several months, a joint league team worked with Third Degree Advertising (Durham, NC) on internal and external discovery of key characteristics, challenges, and opportunities for the Carolinas Credit Union League, visual representations, the logo and brand vision, and communications strategy. An all-staff meeting in Columbia on November 21 included an internal brand rollout and celebration, and employees connected right away.

"Branding is so important,” remarked SCCUL Conference Coordinator June Ballentine. "The logo, color scheme, and design will be with our new organization for a very long time, so it was impressive to see the finished product and how it reflects our shared purpose, while visually uniting two great leagues.”

"Staff in both states have worked hard this year to create a league that stirs pride within each of us and member credit unions,” shared NCCUL Director of Administration Geoff Finken. "Seeing the new identity of the Carolinas Credit Union League really brought it home for me. We will be the strongest advocate and more for credit unions in the Carolinas—that message really gets at the heart of what we’re all about.”

On Monday, December 2, new CCUL Facebook and Twitter pages revealed a snippet of the league’s brand story through video on YouTube.

The new logo and full video will be unveiled in the coming weeks along with a new website, www.carolinasleague.org, at year’s end.

SCCUL and NCCUL will share more on the new Carolinas Credit Union League in the days ahead through league publications and social media. Please direct any questions about CCUL to John Radebaugh at 919-457-9061, Eric Gelly at 919-457-9062, or Dan Schline at 919-457-9064.