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CCUL Headlines: Affiliates

Filene launches Digital Strategies program to enhance online sales

Friday, August 23, 2013  
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Madison, Wis. – Filene Research Institute and leading digital strategy research firm Novarica, led by Rob Rubin, will help credit unions adapt to consumers’ changing shopping behaviors with its new Digital Strategies program, a solution designed to enhance credit unions’ online sales. Credit unions interested in learning more about Digital Strategies can sign up for a free informational webinar on August 28.

This program comes at a time when 50 percent of consumers report searching exclusively online for financial services products,according to Filene research. And, mobile searches for banking terms increased by 20 times in the last three years. Selling online is crucial for credit unions’ entire delivery channel systems.

"Our research shows that online is now the primary research and shopping channel for a majority of consumers,” said Jason Milesko, Chief Impact Officer at Filene. "We want to enable credit unions to quickly adapt to consumers’ changing shopping behaviors, give them tactics to improve online visibility, and make their online shopping experience effortless for consumers.”

This program will help credit unions to use their online channels more effectively to attract members and retain loyalty with:

  • Competitive benchmarking and online visibility assessment
  • On-demand phone and email support
  • Briefs and reports
  • Online training
  • Best practices webinars
  • Access to an exclusive Filene Digital Strategy community

"Online visibility is essential for credit unions,” said Rob Rubin, managing director at Novarica. "Many consumers today shop online and buy in other channels like the branch. Small changes in online experience and making products easy to find have an enormous impact on sales.”

Program participation costs are determined by credit union membership and asset size. During the August 20 and August 28 webinars, Filene will lay out the program’s details and research behind it. Learn more about Digital Strategies at filene.org or sign up here.

About Filene: Filene Research Institute is an independent,consumer finance think and do tank dedicated to scientific and thoughtful analysis about issues affecting the future of credit unions, retail banking and cooperative finance. Filene is a 501(c)(3) not-for-profit organization. Nearly 1,000 members make the Institute’s research, innovation and impact programs possible.