American Partners FCU surges past 2017 CCC goal
Thursday, September 7, 2017
Editor's note: In this monthly series, the Carolinas Credit Union League shines a light on credit unions that exceed expectations in their support of the Carolinas Capital Club.
American Partners Federal Credit Union has always consistently gone above and beyond their yearly contribution goal to the Carolinas Capital Club and this year is no different. By the end of June, APFCU's 26 employees raised $560, exceeding their goal by eight dollars.
APFCU CEO Dorinda Edwards chatted with League PAC/Grassroots Specialist Maggie Ambrose about the success of their CCC contribution program.
Maggie: Has American Partners formed their own incentive program for donating to the Carolinas Capital Club? How are employees reminded to give?
Dorinda: "I meet with staff and explain the importance of contributing to the CCC and ask that they consider a donation through payroll deductions. Some employees give every payroll and others donate once a year."
Maggie: In your opinion, with credit unions not being able to match the big banks dollar-for-dollar, how important is it to use our grassroots strength to not just be a vocal voice, but to combine our financial resources together no matter what your credit union size?
Dorinda: "It's extremely important. While we cannot contribute like most bankers contribute, it is important that credit unions support the CCC's efforts to pool our resources to support candidates that support credit unions... we must take time to tell our story in Washington to support the people we serve and make sure they continue to have affordable financial services."
Maggie: We know that payroll deduction has been very successful for your credit union. Did you face any challenges in implementing this method of contribution?
Dorinda: "No, it's not mandatory. Those who want to give, give, and most continue to give. We also talk with our members when opening a new account and some of them make an annual contribution as well."
Maggie: What recommendation would you have for credit unions currently do not contribute and would like to?
Dorinda: "Explain to your employees the need to be politically active and offer payroll deductions to them if they're interested. Include a contribution form in your new account packet when opening new member accounts."
The Carolinas Capital Club supports credit unions' advocacy in North and South Carolina and in D.C. To learn more about the Carolinas Capital Club, please contact a member of our advocacy team.